The first five search engine results get 70% of clicks, so if your dental practice doesn’t rank among those positions, you could be missing out on thousands of potential patients each year. A robust dentist local SEO strategy can help you rank higher and generate more online traffic, which is the key to converting visitors into clients.
The main goal of dentist local SEO is to help dental practices reach their target audience within a specific geographic area. In order to do this, the website’s content should be optimized for local keywords and include geo-targeted terms in both its title tags and meta descriptions. Additionally, local citations should be sought out from reliable directories such as your city chamber’s business listings, the American Dental Association’s Find-a-Dentist feature, and Manta. These citations should contain your name, address, phone number (NAP), and service area, and must be consistent across all directory listings.
Maximize Your Reach with Dentist Local SEO Strategies
Another way to improve local SEO is by optimizing your Google Business Profile. This can be done by taking ownership of your listing, uploading photos and videos, responding to reviews, and ensuring that your information is accurate and up-to-date.
Lastly, creating and publishing informative blog articles about your dental practice can help you attract more local searchers. Publish topics related to general dentistry, such as dental care tips and hygiene, or write about the services your office offers, including dental implants and Invisalign, making sure to incorporate relevant geo-targeted keywords in both titles and metadata.…