Unlike homes, which are marketed on a large number of platforms and websites, the vast majority of selling land is conducted by word-of-mouth or through local real estate publications. This is especially true for rural property. For this reason, it’s important to make sure your listing is on all reputable real estate sites.
It’s also essential to understand the needs of potential buyers. An individual may be looking to build a home, while a group of developers could be interested in your property for a new subdivision or commercial development.
Selling Land: How to Attract the Right Buyers
Many factors can influence the decision to sell a piece of land, such as life changes or the need for additional capital. It’s important to clearly understand your motivation so you can choose the best strategy to meet your goals.
The first step to selling your land is to get a good idea of its value. A good way to do this is to have a qualified appraiser conduct a comparative market analysis (CMA) on your property. This will compare your property to other nearby land sales and give you a ballpark figure for its value.
Once you’ve figured out how much your land is worth, it’s time to start the marketing process. This will include cleaning up the property and removing any debris or tall plants that might detract from its appeal. You should also consider getting a survey done, which can help your buyers see where the property begins and ends.