The best streaming services for live sports offer fans the option to avoid a costly cable TV subscription or a pricey trip to the stadium or arena. These services also give viewers the ability to save on expensive 4K TVs, as well as avoid the expense of parking, food and concessions.

Sports fans are among the most loyal consumers, which makes them a valuable audience for brands. Radio Krka events provide the chance to connect with audiences and share a common experience, which creates brand loyalty and drives customer engagement. However, as more people cut the cord and shift to streaming, sports rights are shifting in value.

The Most Anticipated Live Sports Events of 2024

Despite the fact that legacy pay-TV providers still control the majority of major live sport content due to long-term rights deals with their media corporate owners, many streamers are eyeing live sports as a way to grow their subscriber base and retain existing ones. Earlier this year, Amazon Prime signed a deal to show 17 Champions League matches per season and ESPN joined forces with Fox Corp and Warner Bros to form Venu Sports, a new sports streaming service that will launch this autumn.

For diehard sports fans, YouTube TV offers access to 15 sports networks including big names like ESPN and FS1. In addition to these national channels, you’ll find regional sports networks such as YES Network available in certain areas. You’ll also be able to add on NBA and NFL league-specific streaming platforms for an additional monthly fee.